Wagner Equipment Co.
  • NM-Albuquerque
  • Albuquerque, NM, USA
  • Full Time
  • 1 Position Available

Wagner Equipment Co., the Caterpillar dealer for Colorado, New Mexico and far west Texas, is seeking applications for a Media Specialist. Trade Show coordination, marketing, execution, and support of tradeshows, sales, and other corporate meetings and events. The position serves as a liaison between the Marketing Department and all divisions and departments that will be represented by or participate in tradeshows, sales events, and promotional activities. The Media Specialist serves as the internal and external literature and multi-media contact for Wagner Equipment Co. and Wagner Rents, all divisions.


Trade Show Coordination and Execution
Prepares and files appropriate paperwork, forms, and payments
Prepares show bulletins to communicate with the internal team
Generates reports as directed
Orders, receives, stocks, replenishes, catalogs, and distributes Caterpillar and other manufacturers' literature to all sales representatives, all divisions, and all departments
Facilitates distribution of direct mailers as assigned
Manages Marketing Department inventory

Assists in the development of ads/promos specific to shows and events
Assists sales department in retrieving information needed relating to machine features/benefits, competitive information, bid specifications, etc.

Works with various vendors and show services for the preparation of tradeshows
Serves as liaison to Caterpillar with regard to local or regional events and tradeshows

Travels to show sites to set-up and break down
Evaluates methods for driving customer attendance to booths prior to show via email, mail, etc.
Maintains and monitors Simulator Utilization
Completes and distributes Trade Show Briefing Documents
Maintains Portfolio of Branch Modifications/literature displays, etc.
Conducts outbound marketing campaigns as directed
Monitors facility retail awareness regionally, as assigned, including signage, banners etc.
Makes and distributes internal signs (holiday closures) and flyers
Duplicates media
Visits branches, Wagner Equipment Co. and Rents
Assess/audits signage and literature in customer areas (Other Retail Presence Reviews) Marketing Promos Retail, Parts and Service, using established checklist and reports back to branch managers
Serves as "Literature on Demand" resource for all sales organizations
Facilitates seasonal marketing campaigns and materials distribution
Manages Marketing audio-visual equipment
Solicits feedback from managers annually prior to each trade show and event season

Minimum Education Required: High School Diploma or GED

Minimum Experience Required:

Administrative/Clerical - Advanced level

Customer Service Experience - Basic level

Sales Experience - Basic level

Telemarketing- Basic Level

Required Skills and Competencies
Data Entry

Organizational Skills
Telephone Skills

Communication Skills
Safety Knowledge

Math Skills
Reading / Writing Skills

Product Knowledge
Reasoning Skills

Other: Excellent communication and presentation skills are essential

Preferred Skills and Competencies:  Knowledge of heavy equipment industry and industries served

Computer Skills:

Microsoft Word - Advanced level

Microsoft Outlook - Intermediate level

Microsoft Excel - Advanced level

Microsoft Power Point - Advanced level

Microsoft Access - Intermediate level

Adobe InDesign- Intermediate
Adobe Photoshop- Intermediate
Adobe Illustrator- Intermediate

Other relevant information:  Other duties as assigned by Manager

Wagner offers great benefits including medical/dental/vision insurance, 401K, tuition reimbursement and more.

Wagner Equipment Co. is an EEO/AA/Veterans/Disabled employer.

Wagner Equipment Co.
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